Sunraise Websolutions Pvt Ltd has been working on the Ellocart, an online platform for local stores & B2B sales. Our aim is to connect the customers with their favorite local stores and services near their location and also to connect the local stores with wholesale traders as well in the B2B sales category.
We have been developing a portal for the local stores to increase the revenue to the store. We are all aware that the world currently facing a Corona pandemic, and social distancing has become a new normal for the people. During this period, Grouping together at the stores to buy groceries and products will increase the chances of getting infected with the virus. This is why we want to fill the gap between the local stores and customers by providing them a needs to sell and purchase the items from their beloved stores with less delivery time.
Local stores can register in the Ellocart platform in a few minutes and be available to their local customers. For bulk ordering (B2B), local stores can also purchase their items from their traders and distributors available on the platform.
Recently our Ellocart B2B platform is launched by the famous industrialist Mr. Raghava Reddy, Chairman of Sree Bell Rice along with our company Managing Director Kiran Kumar.
Sunraise Solutions is currently offering franchising opportunities for Ellocart in various locations in India.
It is a never-ending task for the schools/colleges to find new students for the upcoming academic year. We know that schools/colleges will heavily rely on newspaper ads, flyers, direct mail or huge billboards to get noticed. But these techniques involve lots of expenditure, but there is no way to find Return on Investment. So let’s discuss how digital marketing will help you find more admissions.
With the help of Digital marketing strategies, We can easily target your audience based on location. Moreover, it is cheaper when compared to the traditional techniques.
Digital marketing tips to increase admissions for schools/colleges:
You need to build a website for school/college to attract the customer who searches for educational institutes near to them. On your website, you can maintain all the details about your institute and the success stories of your students.
It should be mobile responsive as a lot of parents tends to search online. You should make sure that your website loads faster online, because it leaves a positive impression for parents. Make sure that your website navigation is easy as the parents need to understand what the school is all about.
2) Improve organic reach with SEO:
Once you create a website, you should make sure that your school is coming up in search results for proper keywords. For that, you need to understand what an SEO means and create strategies to rank your school for the keyword phrases. The keywords phrases should include your locality as parents tend to search for schools based on the locations.
However, if you need faster results you can opt for search engine marketing using Adwords. Using Adwords, you can advertise the parents when they are searching for the keywords.
You need to plan a successful campaign that will generate more leads to you. Make sure that the ads are coming up in the appropriate locations and demographics.
4) Social Media Presence:
Social media is a good place to build your branding, as it has a good reach to your customers. You can post your daily activities, photos, promotional videos on social media. Having a brand profile on Facebook, Instagram, Twitter, LinkedIn, Pinterest is the best way to make your presence online.
You just need to create quality content that is share-worthy so that you can get more engagement and organic reach for your posts.
5) Social Media Advertising:
Social media advertising is a great way to target your customers. Facebook is a great place for businesses and brands to create online groups and pages for your brand. Using Facebook ads you can boost your posts to get more reach in the targeted location and demographics.
6) Email Newsletters:
Email newsletters are a low cost and promotional communication tool. You can send monthly or weekly newsletters to the parents. You can build email contact through the website contact page. You can also implement automation for the emails as well.
Online videos are a great way for powerful communication. Creating a video involves some cost production and editing, but you can share it with a mass audience with no cost involved.
You can even upload the video on the YouTube platform and create your own channel for your school. You can also upload your school events videos to the channel.
Blogging is the perfect tool for creating a knowledge base about your school on the search engine. Your School Teachers and Principal can contribute few blog post which can provide valuable information to the parents.
You can also encourage your students to write guest posts on your school blog and you can even start competitions for students. Blogging will help the students to develop student journalism prospects and add promotional value to the school as the students published them.
These are some of the topics that came to our mind but there are more of them to do. At Sunraise Solutions , we help you create power branding tools for your schools/colleges.
Social media platforms have tremendous reach across the globe. According to datareportal.com, there are almost 3.8 billion social media users around the world, which is almost 49% of the world’s population. Not only people, Business also use social media to reach out to new customers. Small business can build their own social media strategies to be stand out and generate more genuine leads. Most of the marketers feel that social media is important for their business.
Some points to prove social media importance for small businesses:
1) Small scale businesses can benefit most from social media as it cheaper when compared to traditional marketing.
2) Social media marketing provides you quick and measurable results when compared to traditional marketing. For example, you have bought 5000 flyers at the cost of 10,000rs and distributed manually, there is no means to say how many will convert into leads. However, if you spend the same amount through social media campaigns, there will be a details report on how many have seen your post and showed interest in your business.
3) It also provides the freedom to target the relevant target audience who can be suitable for your business. You can select the audience based on their interests, demographics, locations, job titles and more.
4) Social media provides you greater reach for your business. For example, you are in India and you can even market your business in the abroad locations like US, Australia, China, etc. These are the main reason why the small business uses social media to get benefits. If you are looking for social media marketing solutions, reach us at [email protected] to take your business to another level.
As we welcome the new year 2020, digital marketers tend to evolve with their best strategies. Every year we see new technological innovations and we observed lots of new ways of advertising. Most of the people are connected to the internet with smartphones these days and we have great scope to catch new eyeballs.
From the past few years, there are constant changes in the digital marketing trends, as it evolving constantly. We need to stay updated with the latest trends to be successful.
Following are few trends as most digital marketers opt for:
With Artificial Intelligence there are so many innovations in various industries. In Marketing, AI can help business in tracking the search patterns, consumer behavior, and data which is available through the internet. Through this AI helps in creating automated ads to target your preferred audience.
Influencer Marketing is one of the forms of social media marketing. For this, you have to find people with great influence to endorse your brand. This form of advertising has seen good growth in the past few years. We know that most people tend to follow celebrities and experts in various fields. Most of the people prefer to buy the products which are endorsed by known persons.
E commerce marketing is the process of driving top of the funnel traffic to convert into sales and customers. There are many ways to do it. You have to work on the various possibilities like focusing the organic traffic and SEO along with Facebook and Google ads to direct the targeted traffic towards the business. You have to mix up your paid and unpaid strategies and find out the best possibility to convert the most of the people.
You have to create content which can generate interaction form the audience. Many brands tend to find new ways of interaction like 360-degree videos, polls, quizzes, contests and posts. Interactive content gives the users a good experience and it will attract new visitors and make them spend more time on your page.
Audio and Video Marketing:
Audio and Video Marketing is constantly improving many businesses. It is the most effective form of marketing and most of the prefer seeing a video or listening audio instead of reading a long article. This is the reason most of the marketers uses videos to attract more customers.
For Video marketing there is a larger scope you can upload your videos on Youtube, Social media channel like Facebook, Linkedin, Instagram, Twitter. You can increase the engagement you can use effective thumbnails for your videos.
Voice search allows the users to use google through voice-activated searching instead of typing keywords. There is a rise in the use of voice-based applications and devices in the world. With the increase in the use of Digital Voice assistants, digital marketers need to concentrate on optimising websites for voice search. You have to make use of long tails keyword, queries and conversational language.
Targeted Marketing using Big Data:
Big Data means a collection of the extremely large amount of data which is systematically analysed and organised to reveal the patterns of human behaviour and their interaction. We know that and Google and Facebook provides great tools for advertising as they have a great amount of data which is collected through browsing patterns, likes, their interests so on.
By using Big data, businesses can target potential customers to display their ads instead of spending huge amount of money on non targeted advertising which results in fewer conversions when compared to targeted marketing.
These are a few trends that most digital marketers follow. Using these trends to generate more leads for the brands. If you are looking for the best digital marketing agency in India for your company or business? then feel free to contact with Sunraise Solutions.
Creating great content for your website need lots of patience. We know that content is king for SEO, but you need to create content that is engaging your audience. Every visitor that comes to your website will take only a few seconds to know what the content is about. Your content should capture the interest of your visitor to spend more time reading, listing or viewing. There is a huge competition for that to expect people to stay and invest their time.
Your website should be provocative enough to challenge the others and make it memorable for the visitors so that they will suggest your site to colleagues or share it to their social media platforms.
Let’s find out the best ideas to create good content:
Reading: It is a very good habit; Cause reading books or publications to help you generate new ideas. You need to document your ideas.
Interacting with others: You need to engage with your teammates/advisors to generate ideas, make them share their ideas, interact with each other will improve your ideas and creativity.
Interview: Interviewing others is a great way to find new ideas and suggestions, cause every mind thinks differently taking everyone’s opinion is a great deal.
Q and A: In order to help your clients, you should make some assumptions to get proper solutions for them.
Social Media: You can join online communities of intellectuals and acquire knowledge through discussions with them.
Create a draft: Creating a story for a particular concept will help us in creating more ideas that will become more effective.
Along with these your website homepage should contain your own content and video/text testimonial which will add great value to your site. Make sure the website is professionally designed to gain visitors’ attention. Your homepage menu should contain Case studies, Clients list, about page, products/services page and video page to explain the offers. The use of good images can create additional interests for your page.
Finally, you need to focus on the things that are important for your credibility.
If you are looking for the best content marketing agency in India for your company or business? then feel free to contact with Sunraise Solutions.
Video Marketing is a great means to promote or market your brand, product or service through a Business Video. Videos are the most engaging form to tell a story about your business because it is estimated that people will spend at least a few minutes watching videos every day. It is a known fact that billions of people spend their time watching videos on YouTube, Twitter, Face book, Snap chat, etc.
Creating a great video takes talent, time and expenses, but marketing a video is a whole new level.
Few Video Marketing Ideas to promote your content.
- Video Thumbnail:
Having an engaging thumbnail to your video will drive the audience to watch the video. You should make sure that the thumbnail is related to your content. Some people suggest that a video with a smiling person’s image is a great way because people relate to people. For example, if you see a book with some boring text on the cover will you open that book or the other with a person smiling at you?
So make a video with the smiling thumbnail you can see the increase in the number views.
- Adding a share button to your video:
It is a known fact the sharing the video on social media will give us a great reach as many people tend to start their days opening Facebook, Instagram, Twitter, Whatsapp, Snapchat. If you publish your video on your website make sure you have added necessary social share buttons. You should make that your video is getting shared easily on social media platforms.
- Ask your friends, colleagues, family to share your video:
To get more attention to your videos, you should ask friends, colleagues, family members, and industry people. Because you never who is connected with a person related to your business/brand. You can even ask your close contacts to share your video. You can even pitch your video at an event also.
- Email Marketing:
Emails area great to connect with the people, you can share the video link your email contacts with a subject line simply “Video”. Adding a thumbnail into your email can increase the engagement rate.
- Use social media to run paid video campaigns:
As you have seen some free ways to promote your videos, it is time to spend some cash on the video campaigns on Twitter, Face book and YouTube. It actually doesn’t cost you much; you can target the video to the specified people by using the campaign settings, which will generate great ROI.
- Pin your video on top of your social media platforms:
Pinning a video on top of your social media platforms will increase the engagement of your video. For example, if you pin a tweet on your company profile or your own, this tweet doesn’t get lost because you new tweets you post consistently. This is an easy and free way to drive more engagement for your video.
- Share your videos in the online communities:
To share your videos on the online communities, you need to join them on Face book groups, Twitter chat, LinkedIn group, Reddit, Quora, and many more. You need to actively participate in conversations and help out others as well. You can share your video as an answer when someone asks a question related to your content.
If you are looking for the best video marketing agency for your company or business? then feel free to contact with Sunraise Solutions. We have expertise in making business videos of various types like Corporate, Animated, Typography and Explainer.